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What is "Selfless Capitalism"?

Selfless Capitalism Is A Movement

  • At American Inventions, we are showing the world an example of how a business can be run "The Selfless Capitalism Way".
  • We hope to inspire entrepreneurs, business owners, business executives, managers, and employees to run their businesses in a similar manner.
  • We hope to also inspire everyday citizens to support companies that choose to run themselves in "The Selfless Capitalism Way".
  • If a company wants to call themselves "A Selfless Capitalism Company", they will need to run their business in a certain way.
  • Later on, we will create the Selfless Capitalism entity (which will be a Benefit Corporation) and allow companies to become "Selfless Capitalism Certified" by proving that they are running their businesses in a certain manner.
  • In the meantime, we here at American Inventions are running our business in The Selfless Capitalism Way.

What Is "The Selfless Capitalism Way"?

  • Our ethos is not just your run-of-the-mill, warm and fuzzy, fancy words. This is super-serious and it's baked into our DNA. Down to our very bones, we espouse and promote:


1.  Voluntary (not forced by regulation) lower pay for upper management & owners/shareholders of medium to large businesses

2.  Voluntary (not forced by regulation) higher pay for medium to lower-level employees

3.  Responsible use of our planet's precious resources

4.  Donating between 20% and 40% of company profits to one or more of 3 humanitarian causes:

  • Liberation For The Captive
  • Opportunities For The Poor
  • Emotional & Spiritual Enlightenment For All Mankind

1. Lower pay for upper management & owners/shareholders of medium to large businesses

  • The quality of life for millions of individuals in a society is dramatically lowered when there is a large gap between the rich and the poor.
  • There is a TED talk with over a million views that talks about this subject, and here's what the YouTube video description says:
  • "We feel instinctively that societies with huge income gaps are somehow going wrong. Richard Wilkinson charts the hard data on economic inequality, and shows what gets worse when rich and poor are too far apart: real effects on health, lifespan, even such basic values as trust." (How economic inequality harms societies | Richard Wilkinson  |  http://www.ted.com)
  • Please watch that video now by clicking here.
  • We haven't figured out the details yet, but we want to come up with a system that inspires businesses to balance the salaries and bonuses of the business owners, shareholders, high-up executives, and middle to upper management.
  • We don't believe that this should be done through legislation or regulation, "Robin Hood style".
  • We believe that it should be done voluntarily.
  • Therefore, our job is to INSPIRE people to get on board with the movement willingly.
  • Once a company decides that it wants to become a Selfless Capitalism Company, it will need to keep the pay and bonuses of the above-mentioned positions within a certain range that is yet to be determined (we'll need to assemble a dream team of intelligent, creative, enlightened and inspired entrepreneurs and executives to help us to determine what these parameters should be).
  • We believe that key people for upper positions will be drawn to work for Selfless Capitalism Companies, even though they will voluntarily be taking much less pay than they could get elsewhere.
  • We believe that upper, middle, and lower-level employees in Selfless Capitalism Companies will enjoy an inner feeling of fulfillment in knowing that they are a part of something that is making a big difference in the world.
  • We believe that we can help to make materialism less-popular.
  • We believe that we can show people that the way to attain a true and lasting feeling of inner fulfillment is not to be found in focusing on "me", but rather in empathetically focusing on "we".
  • The graph below is from Richard Wilkinson's TED talk mentioned above.

2. Responsible use of our planet's precious resources

We are determined to make some big waves in society.

  • We want to inspire people to change certain aspects of their lifestyles in order to embrace a joint-humanity goal of taking better care of our Mother Earth.
  • We want to get more people on board with things such as recycling.
  • We want to take Elon Musk's "First Principles" engineering methodology and focus it on the recycling industry to see if we can make the whole process become more efficient.
  • We want to come up with innovative methods for helping to make it less frictional for individuals, families, and organizations to adopt more sustainable lifestyles and operational standards.
  • We want to create new ways of replacing single-use packaging with more sustainable options.
  • We want to find ways to reverse deforestation once and for all, no matter the continent or country that is engaging in this practice.
  • We want to inspire these and more changes, not with judgment, but with love.
  • Just 23% of the Earth’s land surface is now classified as wilderness, and what’s left is under serious threat from human activity.
  • The Amazon stands at a crossroads.
  • Illegal logging, mining and the trade in wildlife threaten one of the Earth’s most important areas of wilderness.
  • We can still save the wilderness, but time is running out. According to experts, we probably have one to two decades to turn this around.
  • The red patches on the map below show where wilderness has been lost since the early 1990s. In total, 10% of all wilderness areas on Earth have vanished in just over two decades.


Image: Current Biology, Catastrophic Declines in Wilderness Areas Undermine Global Environment Targets

3. Donating at least 20% of company profits to one or more of 4 important causes:

  • Protecting Our Planet
  • Liberation For The Captive
  • Opportunities For The Poor
  • Emotional & Spiritual Enlightenment For All Mankind

Protecting Our Planet

  • Recycling
  • Reducing single-use packaging
  • Reducing plastic usage
  • Reducing paper usage
  • Reducing the use of fossil fuels
  • Reducing waste (including food waste)
  • Reducing meat consumption
  • Reducing air pollution
  • Reducing energy consumption
  • Using sustainable energy
  • Earning or purchasing carbon credits
  • Choosing eco-friendly products
  • Creating eco-friendly products
  • Conserving water
  • Conserving wood and minerals
  • Conserving delicate ecosystems
  • Planting trees
  • Protecting wildlife 
  • Supporting local agriculture
  • Supporting sustainable agriculture innovations
  • Advocating for change

Liberation For The Captive

  • Think of the love and fun times that you share with your family and closest friends.
  • Think of the most beautiful location on Earth that you have ever been able to enjoy.
  • Was it at a National Park?
  • Were you on an exotic vacation at a big city destination next to the beach?
  • Or was it simply on a hammock under a tree next to a stream?
  • Think of the most happy and bright moments that a human being can experience in this world.
  • Now imagine that all of these things were stripped away from you in your childhood.
  • This is what human trafficking is.
  • This is modern slavery, and it's a deep and agonizing wound upon the face of this Earth.
  • If this continues to happen to even one human being, then we would hope that it would become the personal responsibility of every other human being to put a stop to it.

Opportunities For The Poor

  • Give someone a fish, and you feed them for a day.
  • Give someone a fishing pole, and you feed them for the foreseeable future.
  • Inspire someone to give fishing poles away, and you fulfill that person for a lifetime.
  • The hope here is to inspire companies to donate a respectable portion of their profits to empower the meek of this world; from helping a homeless man in the U.S. to get and stay off of the streets, to issuing a micro loan to help a single mother in Ghana expand her handmade clothing business and provide employment for her associates.

Emotional & Spiritual Enlightenment For All Mankind

  • It’s time to move Earth’s inhabitants toward a future where we look deeper into ourselves; a future where much more of us can experience the lofty joys and transcendental peace that can come from introspection, meditation, therapy, and coaching.
  • The Selfless Capitalism Movement fully embraces the goal of inspiring society in the direction of emotional and spiritual enlightenment.

Does Your Heart of Hearts Align With The Selfless Capitalism Movement?

  • This world needs people just like you to champion our efforts and get behind The Selfless Capitalism Movement.
  • Please tell others about this movement, spread it on your social media, and find ways to support the movement and help it grow.
  • Use the hash tag #SelflessCapitalism
  • Until we form the Selfless Capitalism entity (which will be a Benefit Corporation), American Inventions will be the point of contact for all the bright souls who are interested in getting involved in The Selfless Capitalism Movement.
  • We believe that consumers will be drawn to do business with Selfless Capitalism Companies, and that the good that Selfless Capitalism Companies are doing in the world will spread by word of mouth.
  • We believe that one day, the people who run companies that have not yet embraced The Selfless Capitalism Way will feel social and economic pressure to adapt themselves to a changing world;
  • A world where materialism is minimized.
  • A world where the gap between the rich and the poor is much smaller than it is today.
  • A world where mental health, physical health, and social health are all being elevated to a higher level for all to enjoy.
  • A world where we are being much more responsible stewards of our planet's finite resources.
  • A world where the pathway for the poor to elevate their economic status is even more straightforward.
  • A world where the dark scourge of slavery is being counteracted even more powerfully by a growing, conscious, focused army of heroes of light.
  • If you believe that you would be a good fit for any part of this team; if you feel that you could really add value to this endeavor; if you have an inner drive and a powerful desire to help to shape the defining changes of the future, then we'd love to hear from you! Please contact us below.

Do You Want To Help Spread The Selfless Capitalism Movement?

Yes, I Want To Explore Ways That I Might Be Able To Help!

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